Post by account_disabled on Jan 2, 2024 9:13:39 GMT 1
In a survey of the UK public revealed that of people felt that their attention span was shorter than it used to be. We consume more content every day theres a lot of information to process because of this attention spans continue to drop. Keep this in mind when creating long form content.Youve got to ensure its captivating for your audience and will keep them engaged. What are the benefits of short form content An essential part of many marketing strategy short form video is versatile and comes with an array of benefits including Easier production Quicker consumption Mobile friendly Social media suited What are the benefits of long form content A powerful tool long form.
Video comes with many advantages including Better optimisation Higher conversion rates Creates value Build stronger connection Which type of video should you use Whether you use short or long form video content will depend on a number of factors including your business type goals target Mobile App Development Service audience purpose of the content and budget. Using short form video means you can try new approaches and types of content it may be best if you wish to target a younger demographic who engage well with this type of content. If the content you wish to produce is more complex long form content may be best as you can go into depth and potentially form a stronger connection with your audience. However both short and long form video content can be incorporated into your marketing strategy.
In fact a combination of short and long form video can maximise the impact of your content and help you build a loyal community. Keen to hear more about what video content can do for your marketing strategy Check out The Girls in Marketing Podcast where Olivia sat down with for Diary of a CEO Steven Bartlett to chat about understanding social media platforms for your brand including captivating video content. And if youre looking to dive deep into the world of social media and build a social strategy that works for you look no further. From community marketing to creating killer content youll cover it all in our brand new course Master Your Social Media Strategy.
Video comes with many advantages including Better optimisation Higher conversion rates Creates value Build stronger connection Which type of video should you use Whether you use short or long form video content will depend on a number of factors including your business type goals target Mobile App Development Service audience purpose of the content and budget. Using short form video means you can try new approaches and types of content it may be best if you wish to target a younger demographic who engage well with this type of content. If the content you wish to produce is more complex long form content may be best as you can go into depth and potentially form a stronger connection with your audience. However both short and long form video content can be incorporated into your marketing strategy.
In fact a combination of short and long form video can maximise the impact of your content and help you build a loyal community. Keen to hear more about what video content can do for your marketing strategy Check out The Girls in Marketing Podcast where Olivia sat down with for Diary of a CEO Steven Bartlett to chat about understanding social media platforms for your brand including captivating video content. And if youre looking to dive deep into the world of social media and build a social strategy that works for you look no further. From community marketing to creating killer content youll cover it all in our brand new course Master Your Social Media Strategy.